KMUTNB Cooperate with Fachhochschule Dresden (FHD) to Organize the Cross-Cultural Business Management Special Online Workshop 2021

During 8 October – 12 November 2021, King Mongkut’s University of Technology North Bangkok (KMUTNB), in collaboration with Fachhochschule Dresden – University of Applied Sciences (FHD), Germany, organized the Cross-Cultural Business Management Special Online Workshop 2021, which was attended by the representatives of the students from both KMUTNB and Fachhochschule Dresden (FHD). This workshop was arranged with the purpose of promoting the exchange of knowledge and ideas between the students of both universities, and also to widen the students’ knowledge and understanding of cross-cultural business management. The topics of the lecture included “Reading between the line: People, Business, and Culture,” “Global Strategic Branding,” and “Overview of the Southeast Asian region.” The moderators of this workshop are Asst. Prof. Achareeya Robkit, Ms. Nathida Polsue, Mr. James R. Haft and Mr. Peter J. van Haren, faculty members of International College, KMUTNB.

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