Activities

On 6 March 2025, Faculty of Business and Industrial Development and Faculty of Engineering, in collaboration with Toyota Motor Corporation, Japan, organized the special talk under the theme “Toyota’s Digital Transformation.” Mr. Shunji Miyahara, Project General Manager, Digital Revolution Group, Toyota Motor Corporation, delivered a lecture on “the Transformation of Toyota through Harnessing the Power of Digitalization during this Era of Significant Change in the Automotive Industry.” The event attracted over 134 students from Faculty of Business and Industrial Development and Faculty of Engineering.

During the event, the students enjoyed trying out new software and technologies at the Experience of Toyota’s Digital Transformation Exhibition, such as Car Evaluation & Voting, Basic Trend, Future Model, Visitor Analysis, Conversation Datafication, Lifestyle Datafication, Market and Customer Analysis. These activities aimed at enhancing the students’ knowledge and experiences in Toyota’s technological advancements, a leading innovative automotive brand.